Collaboration Of Fashion Designers And Car Brands

In 1908 Luis Vuitton made a whole line of luggage for tourist use for the new means of transport, the automobile. The first direct collaboration was with the Kellner company on one of their high-end limousines.

Since that initial successful experience,  fashion designers and car brands unite their creativity in true ‘haute couture’ four-wheel models.

Between Bugatti and E-Mehari Courrèges there was a famous  collaboration between dressmakers and automobiles. The idea was to design a suitcase.

During the 1920s, Emile Hermes, a specialist in saddles and harnesses destined exclusively for the high French lineage, received a particular commission. I had to make a leather suitcase that would perfectly match the first Bugatti Royal .

Paris and Milan: pioneering fashion designers and brands

It didn’t take long for the relationship between two flagship industries to take shape. From Italy and France, iconic products began to be generated that were positioned as a reference.

Cars quickly became the most efficient and popular means of transportation. Similarly, looking good ‘and fashionable’ was established as a necessity for much of the public, who turned to the new transportation industry.

This combination of fashion and cars is a fact that without any kind of complex has been profitable for years, both by car brand houses and by couturier emporiums.

Collaborations between fashion designers and iconic car brands

It was 1992. Karl Lagerfeld creative director of Chanel and Fendi, defined the lines that were included in his personal car. The car created to match the brand’s unmistakable range of bags was a classic BMW 7 Series saloon.

As a result of this event, the German brand installed a division, with the aim of customizing its cars with the requirements of each client. With various designers following Lagerfeld’s idea, the car shows also became fashion catwalks.

By Versace

The Italian house Versace joined the list with a powerful roadster in luxury. The stylists and designers of the company founded by the fashion reference of the moment, included many details; for example, fine two-tone leather trim on a special version of the iconic Lamborghini Murcielago.

Its presentation to the world took place at the 2006 Paris Motor Show. To finish as a synonym for exclusivity, only 20 units were produced . Each included a set of luggage cases, plus driving shoes and gloves.

The Fiat 500: the most coveted model by couturiers

This Italian model has been the protagonist of various collaborations between fashion designers and car brands. It has aroused so much interest, from dressmakers and the public, that it is the closest thing to a coveted model like Oriol Elcacho or David Gandy.

Diesel designer Renzo Rosso covered this model between 2008 and 2010 with Denim upholstery . In 2011 Gucci would be the house to commission her to ‘dress’ him with the classic combination of green and red.

What was born as a tribute to two of the most important Italian companies in history, became a super success in sales. In total, 5,000 units were sold in Europe and more than 2,300 in the United States.

Citroën By Dolce and Gabanna

This alliance launched a special series of the C3 on the market in 2004 . It included silver leather upholstery and Swarovski crystals ; The Italian Pinko also participated in the restyling of this French tourism

Hermes collaboration

Some 80 years after the first Bugatti Royal, Hermes once again collaborated with the Italian automaker aboard the Veyron Fgb . This is one of the most expensive and exclusive cars in history.

The French fashion emporium also added differential values ​​to one of the most iconic Gallic cars: the Renault Supercinco GT Turbo.

The contributions of Victoria Beckham: fashion designers and car brands

The former Spice Girl, now a lifestyle benchmark, has also made her mark among fashion designer and car brand collaborations. In 2010 she worked as a creative designer at Land Rover.

His work hit the streets in 2013, as part of the special edition Range Rover Evoque . Marked presence of pink tones is the most striking feature of this model of which 200 units were manufactured.